Steven Baeyens on Storytelling, SEO, and Niche Market Success

Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companies looking to enhance their inbound marketing and sales alignment.

Key Takeaways

• Aligning sales and marketing is crucial for success
• Measuring the success of inbound marketing efforts is important for optimizing strategies
• Combining online and offline marketing can be effective in reaching and building relationships with potential customers
• Sharing information and becoming a thought leader can help establish trust and attract customers

Connect with Steven

LinkedIn: https://www.linkedin.com/in/stevenbaeyens
Website: https://maior.io/

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