What is Customer Lifetime Value

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Many businesses today have a marketing strategy that looks to maximize immediate conversions. However, you should also consider what a customer’s value over time is. When you look at your customers as lifelong buyers of your products or services, you shift the way you look at them. This also changes your marketing strategy, so you can consider the profit they …

The Value of a Freelance E-Commerce Consultant

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Is working with a freelance e-commerce consultant really worth it? I’ve heard this question many times before I start working with a new client. What value can an e-commerce consultant bring to your business? Well, allow me to explain. Why should you hire one When you are an entrepreneur creating your products and building your business you obviously can’t know …